Alexandra
Comnenos

Served as brand champion and creative lead for a health tech startup — defining and owning brand narrative, visual identity, and creative direction across all consumer-facing digital channels, including Instagram, TikTok, YouTube, and Facebook.

Translated brand strategy into omnichannel consumer experiences, designing content and communication flows across organic social, email, and SMS that carried a consistent narrative from awareness through appointment conversion.

Led creative development and end-to-end production of all digital advertising and marketing assets: developed campaign concepts, directed remote talent, oversaw video editing, and managed publishing across platforms, moving from brief to live content at startup speed without sacrificing craft or brand integrity.

Built and optimized a content testing framework, continuously iterating on messaging, format, and creative approach based on performance data to maximize engagement and conversion across channels.

Serving as fractional CMO for AI startup founders and senior technology executives — leading brand architecture from the ground up: defining brand voice, narrative positioning, and creative direction across owned and earned digital channels.

Developed and executed integrated omnichannel content strategies for B2B and B2C technology clients, translating complex products into differentiated brand narratives that drove audience growth, engagement, and conversion.

Advised executive clients on personal brand strategy and thought leadership positioning, ghostwriting and directing content that built credibility and influence with technically sophisticated audiences.

Owned brand voice, editorial direction, and social strategy for a global B2B financial data platform — translating private market research, regulatory developments, and company milestones into content that resonated with a data-savvy enterprise audience across LinkedIn, X, Instagram, Facebook, Threads, and YouTube.

Built a company-wide social enablement and ghostwriting program from scratch: identified compelling internal voices, developed content capture workflows and briefing systems, and scaled the program from a four-office pilot to 2,200+ employees.

Counseled C-suite executives on personal narrative and thought leadership positioning; ghostwrote executive content that authentically reflected each leader’s voice while advancing corporate priorities; launched a generative AI-powered workflow to scale output without sacrificing authenticity.

Led crisis communications on social channels, collaborating with legal and communications leadership to navigate high-stakes public moments with speed, precision, and brand integrity.

Built the social presence of Microsoft executives to establish them as thought leaders while supporting Microsoft’s brand objectives, narratives, and business priorities.

Led and developed editorial strategy and social messaging for individual executives that authentically aligned with their voices through content curation, asset development, cross-functional team collaboration, copywriting, and profile management.

Worked closely with larger internal and external communications teams to strategize, plan, and execute significant business moments via social media to a collective audience of 1M+ followers.

Developed executive connection outreach strategy through Sales Navigator to connect with leaders at 20+ key customer and partner organizations.

Conceptualized, led, and creatively produced editorial campaigns across two CPG brands. Managed a network of 100+ influencers through an advocacy program I created — strategizing 15+ paid and organic campaigns reaching an audience of over 17 million on social media.

Leveraged the CEO’s LinkedIn account to position her as an industry KOL, driving 265% follower growth YoY. Initiated and redesigned packaging for two products, oversaw printing, and successfully pitched the concept to senior leadership — the result sold in grocery stores, REI, and boutiques throughout the Northwest.

Initiated, created, and executed a seasonal product launch program with influencer seeding strategy. Established strategic partnerships with like-minded brands to reach new audience segments.