The work behind
the numbers.

The first text-only post I wrote for John Gabbert, PitchBook’s founder and CEO. I stripped the visual and let the writing do the work. It became John’s most-engaged post of 2023 — because it felt true to him (customer-obsessed, loves celebrating his team), it was timely (tied to Customer Service Day), and the celebratory tone outperformed more boastful content.

John’s most-engaged LinkedIn post in 2023.

Three samples of ghostwritten LinkedIn content for a senior Zendesk executive — spanning CX + AI thought leadership, partner collaboration, and community building. Voice: confident, human, grounded in real experience.

Selected LinkedIn posts ghostwritten for technology executives at Microsoft. Each leader had a distinct voice, audience, and set of priorities — my role was to develop content that served all three simultaneously.

↑ 158% YoY follower growth. Collective managed audience: 1M+.

Post copy humanizing a digital CTA (webinar registration). My theory: spotlighting the person behind the content outperforms a graphic of the event. The first sentence connects the visual to the intent immediately — what I call “above the fold” on LinkedIn. This became our second-most engaged research post that year.

Collaborated with an analyst to build a social-first story around a data visualization I spotted in a report. Rewrote the chart title, designed the graphic, and wrote post copy that connected the visual to the story. Outperformed benchmarks on both LinkedIn and Instagram.

440% increase in post saves on Instagram. Organic comment from a health sciences PE investor on LinkedIn.

Designed the graphic and wrote post copy in collaboration with the product team. Framed a product milestone as a celebration of client value rather than a feature announcement.

961% increase from average post shares over 9 months. Most-shared LinkedIn post in that window.

The complete content strategy, brand voice, and creative direction for All Ears Ear Care’s social presence across Instagram, TikTok, YouTube, and Facebook. Every post, caption, content pillar, and platform-native format was developed and overseen by me in a safety-critical healthcare category.

↑ 62K to 573K total followers. 311K new followers in 60 days.

Redesigned packaging for two existing products using sales data to identify the opportunity. Maintained structural form (no new dielines), pitched to senior leadership, executed the full design, and oversaw printing. The packaging was sold in grocery stores, REI, and boutiques throughout the Pacific Northwest — and opened new sales accounts.

Concepted and produced this employee spotlight video. I provided creative direction, wrote the post copy, and worked with our in-house production team on the edit.

109K organic views — a brand record for PitchBook.

Filmed 80% of this video on the day of the ceremony, concepted the story arc, collaborated on the edit, and wrote all post copy.

Top Instagram post YTD. 102 shares (3rd most-shared post ever). Second-best LinkedIn post YTD.

Filmed and edited this video series, wrote all post copy. The format — concise analyst insights delivered directly to camera — outperformed average video engagement across LinkedIn, Instagram, and YouTube Shorts.

Used Runway AI to generate a student-in-library stock scene, then edited with music and sound effects for a TikTok-native teaser. Also produced a meme video using CapCut — an example of adapting popular social formats to align with a brand message.

17M+ total reach. 275% Instagram engagement growth in year one.

Collaborated with two other creatives to self-publish a cookbook from the ground up — recipe testing, writing from the author’s perspective, art direction, food photography, and selling the book to key accounts. Every aspect of production involved my direct contribution.

A web app I built using AI-assisted development. An example of how I approach new tools — curiosity first, building second.